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Increase your direct marketing campaign response with epikon

October 19, 2023

As a customer communications specialist provider for over 20 years, epikon will support you with your direct marketing campaign from start to finish.

The importance of delivering communications to leads and customers cannot be overlooked. No matter what industry you work in, there will always be competitiveness with everyone vying for attention.

epikon provides the essential insight  and means to facilitate your marketing campaign. By identifying a call to action or increasing brand awareness, you will be one step ahead of the pack.

Through multi-channel capability, epikon finds the right solution across direct mail, email, SMS and web-based channels.

Here is how epikon can help you get the best outcome for your campaign and maximise your budget.

Welcome Packs & Cards

Ideal for onboarding any new customers to your business, to create that all-important first impression.

Useful for:

  • Premium account holders to learn about product features.
  • Getting that exclusive VIP treatment.
  • A welcome message or pack that attracts and retains the customer.

Appeals

Designed to take the stress away from fundraisers  who need outcomes achieved in a tight timeframe.

Useful for:

  • Donation and appeal requests for fundraising outcomes
  • Awareness of a disease and the ability for donors to contribute towards it.
  • Upcoming events with donations at the heart of it.

Surveys & Feedback Forms

Surveys can help marketers and fundraisers understand  Customer and donor sentiments and expectations through surveys and feedback.

Useful for:

  • Understanding the ‘why’ of a donor or customer’s actions and expectations
  • Allows you to get a read on numeric scoring during a survey.
  • Receiving feedback for any future improvements.

Personalised Greeting Cards

Whether it be through work or your personal life, an appreciation message can go a long way towards fostering a long-term relationship.

Useful for:

  • Seasonal occasions such as Christmas, Easter and the New Year.
  • Birthday messages with a customised design.
  • Goodwill messages and offerings of support.

Newsletters & Publications

Ensures that your latest news and updates will never be missed and is a great way to keep them all in the one place.

Useful for:

  • Keeping members or customers aware of news and other important informationImportant changes that a customer needs to know about.
  • Personalised communications are also available that are more aligned with a customer’s interests or activity, as well as widespread audience.

Alumni Engagement

Whether you have been to a school or university, people always have a connection somewhere and this can be fostered further.

Useful for:

  • Past students to receive important news updates, such as facility growth.
  • Promotion of events such as a careers night.
  • Helps to organise past student get togethers or meetings.

Loyalty & Rewards

Helping to create incentive for customers to stay on board and can engage them at all stages of the lifecycle.

Useful for:

  • Notifications of reward points accrued.
  • Increasing customer experience through tailored loyalty benefits.
  • Opportunities to present new loyalty programs to bring more people on board.

Personalised Vouchers & Gift Cards

Personalised rewards that leave a long-lasting impact to retain the customer that has supported your brand for multiple years.

Useful for:

  • A way to say thank you.
  • Discounts that can be applied when looking to make a purchase.
  • When a prize has been won as part of a contest or raffle.

Product & Service Offers

Ensuring that business-to-business (B2B) or business-to-consumer (B2C) communications are met through sales and marketing efforts.

Useful for:

  • Promoting a new product range.
  • New features or inclusions.
  • Sharing a better deal that delivers more value.

Course & Event Marketing

Education institutions need to plan events all year round and as such, require regular communications to inform students about their next career steps.

Useful for:

  • Open days that allow students to get inside access.
  • Course outline and structure including subject guidelines.
  • Important communications such as change of preference or census dates.

epikon is flexible across a wide array of industries to ensure a marketing campaign is delivered promptly, timely and to full advantage.

To see how we can help with your project requirements, you can do so here.